There’s More Than Meets the Eye When it Comes to Media Research

Hello and welcome to the latest (Literally) instalment of Dan’s Ye’ Ole Uni blog. Today I’m going to be talking about what media research is all about and what my chosen aspect to research on Though sadly not in STEREO SOUND!! today. Hopefully in the next weeks I’ll get onto making a podcast but for today it is just going to be a written blog, sorry but deadlines suck guys.

So, what is proper, scholarly media research? unfortunately, it is not listening to your favourite song 100 times nor is it binge watching Game of Thrones. In the world of intellectual researchers, Media research is a tad more difficult and a tad more productive than that.

In his excerpt, Berger states that scholarly research is “More systematic, more objective, more careful and more concerned about correctness and truthfulness than everyday research” (Media and Communication Research Methods: an introduction to qualitative and quantitative approaches. p16.). Because of the nature of scholarly research to achieve accuracy, there are methodologies put in place to achieve the most correct results from the research. These methodologies are split into two categories, quantitative and qualitative. Berger explains these two research methods as the “How great?” and “Of what kind?”. Quantitative research looks into numerical data and is a very statistical way in which to look at information. Qualitative however, delves more into the evaluation of data. Where quantitative research might look at how many people died in an earthquake, qualitative research would look into the effect the earthquake had on the society.

Though these two methods strive to collect accurate data from a source, Berger mentions that they can both be attacked. Whether it is the methodology or the interpretation. even scholarly media research can have it’s flaws.

Now on to part 2 of today’s blog. What form of media am I going to analyse. For this, I am choosing to analyse IDW Publishing’s More Than Meets the Eye comic series (MTMTE). The reason that I will be analysing this media over the next semester is primarily because it is something that i have a passion towards. Though, more importantly, it is a very researchable text. The depth of the world in which it’s author James Roberts creates is not only monolithic but also has a strong online community that prosume as an incredibly active audience. This convergence of the comic series with social media outlets such as Twitter, tumblr, a Wiki and countless blogs increase the scope of the Transformer universe immensely. For instance, I became familiar with the MTMTE universe after finding this little gem on tumblr. The analysis of the society in which Roberts makes is as much the universe as the comics are. This is why I would find it fascinating to look more scholarly into the way in which the internet and the comic book have become one and the same.

Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32 [Accessed 14 March 2015]., (2015). Cybertronian Music Theory. [online] Available at: [Accessed 14 March 2015].


One thought on “There’s More Than Meets the Eye When it Comes to Media Research

  1. hey dan great use of graphics in your title it really brightens up your blog. Great use of language and wording in your blog dan. This was interesting read and i hope you do well with the rest of your blogs. thanks for the read dan.

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